Before staring about Facebook, let’s talk about why we need Facebook? Taking traffic to the website is like life to live a long time, same as good health is must to longer or healthy life. Two goals are essential to every website on the web. First, attract visitors & second is convert visitors into customers. This is the reason that many people who want traffic from worldwide users they prefer to use socials first. So we can say that website traffic is the lifeblood for various digital publishers around the world. Numerous business owners, brand organizers, blogger or celebrities are the move to socials & some users get excellent business from socials already.
Now the question is why Facebook is the first choice? Here I want to share some key points that make you easy to understand about it very clearly or easily.
Every internet lover has an account on Facebook from around the world this is the reason that billions of people have an account on it. So if you want to search your family members, friends or targeted users move to Facebook first. Making a fan page or group is the best way to collect users from the world & make your brand, business or celebrity name more popular. Here I would like to share some pages who have largest fans. Facebook page – Texas Hold’em Poker: (60,210,159 Fans), Michael Jackson: (72,736,876 Fans), Family Guy: (47,470,112 Fans), YouTube: (82,918,681 Fans), Eminem: (83,645,385 Fans), The Twilight Saga: (41,887,521 Fans), Barack Obama: (53,247,237 Fans). Wow, it is like dream come true.
Facebook Statistics for 2019
1.Globally there are 2.32 billion active users & around 2 billion users are active on daily basis here.
2.89% of users are active here via their smartphones.
3.The total number of the page on Facebook – 80 billion.
4.Facebook was deleted 1.3 billion fake accounts.
5.Every 10 min 400 users are sign up on Facebook.
6.Facebook users generate 4 million likes every minute.
7.Facebook engagement is 18% higher on Thursday or Friday.
But being popular is easier from latest updations so be always aware to new updations of Facebook. It will make you easy to understand right route of your success.
2019 updations of Facebook
The first thing is never changing that Facebook is always changing. Infect changes in Facebook is also effect Instagram too, especially when it comes to the advertising side of things.
Facebook or Features changes
* Shopping Stories Feature – Now users can create more attractive, impressive or engaging shopping experience by adding stickers. Users viewing the story will able to get product details or other information as well & they also able to visit a website from this.
*Augmented Reality Ads – It will really support to build a deep connection with users by helping them interact or visualize different products or experiences.
1. Facebook Stories Ads – Help to create a solid experience with users through the magic of the story.
2. Playable Ads – It is remarkable video ads that allow users to “try before they buy”.
* Facebook Page Recommendations – Now users can easily understand the customers experience with their brand to build more visibility.
1 .Redesigned Pages on Mobile – It will make easy to navigate or drive more actions.
2. Video Metrics Updates – It will such a great to help advertisers measure true videos engagement, better understand how video is being consumed or optimize video creativity based on users behavior.
*Self-Serve Brand Lift in Test and Learn – It’s a way to test or understand how a FB ad campaign impact the cognition on a brand.
Video Creation Kit – With this feature, you can create a great video using via photos.
Ways to Get Traffic on Website
Add Links to Your Site
Let’s start a trip to your success by creating a page on Facebook. Creating a page on Facebook called fan page because it is a way to enhance your fan list. You can add a link of your website in biography or personal information section. On the right side, you can see an option – (Add a Button). Just chick it & fill the one detail you want. You can also add your website link. This is the most highlighting way to get clicks on your webpage.
Getting more traffic is easier from milestones. Create a page milestone, just click on the three dots just below your cover image, scroll down & create Milestone. This is a pop-up box. Add a title, date or description. If you want you can include a link in your story too. When people click on your about they will see your milestone, with complete details you fill. This is most highlighting way must say that.
Know your Audience’s Needs
Drive traffic from Facebook become easier when you know the needs of your audiences. Give them comfortable zone to post comments on your page or post. Nothing wrong that if you post first comments on your own post because it is like encouragement to users very effectively. People love to become a part of useful or interesting discussion & comments are the way of it. It will increase more & more comments or give an attractive or popular outlook to your page or post as well.
Use Attractive Content
There is no need to explain how much content important. So make clear or easy to understand content that able to attract user’s attention. Here I want to suggest one more thing to get unique content from users. No need to shock – the contest is the best way to do this. So you can put content on your page with an interesting quiz. People love to become a part of these types of things so it is so targeting. I must say that it will help to increase FB comments very effectively. So make your thoughts unique to get perfect.
Use live videos
Do you know that Facebook is the second largest social platform to search for videos? Yes, Facebook is the largest place where people love to search video to their needs. So you can upload live videos on your page or you can upload videos from your gallery too. Videos are the most targeting way to grab user’s attention.
Keep Sharing Evergreen Content
Creating evergreen content is a most important part of any successful content strategy. So as possible give great reason to your visitors that they read your content with good interest or love to share your content with connections too. Give a great combination of simple but informative content, emotional, easy to understand, innovative or updating.