The Power and Reach of LinkedIn
LinkedIn is the largest platform for creating business-oriented network specifically towards professionals. It has been around longer than what most people realize. The powers and reach of this platform are so immense that more than 90% of marketers are using this platform as an essential marketing tool.
You would be amazed to know that it has more than 600 million users in over 200 countries, and a goal is to reach 4 billion. In a report, it is said that LinkedIn is 300% more efficient in generating leads than Facebook and Instagram.
It’s not the number though. Its new features and updates like content sharing, groups, advertising, and more are proving out to be the goldmine for B2B.
Why LinkedIn Marketing is an Asset?
The reason behind the success of this platform is that you can directly connect with your prospects. In fact, the popularity of this platform is on the rage because big influencers are taking part in pushing LinkedIn precisely. It has positioned itself as the huge powerhouse for all type of businesses with its organic reach.
Creating a business profile on LinkedIn and expecting to attract millions of leads is like expecting from a blind to help you to cross the road, which is impracticable.
Your profile on LinkedIn works as the mirror to showcase the exact image of your business. A professionally written profile allows you to create an online professional brand which eventually opens the doors of opportunities and vast networks that you might be wondering to get.
In this blog, we are going to discuss the benefits of using this platform and how you can drive millions of followers for your brand, build better relationships, and more authority for your business. So show your expertise, talent, and influence on your people by following these super cool hacks which work for any business –
Let’s Look Top 12 Ways To Attract More LinkedIn Followers:
Most of the marketers are still unaware of the algorithm of Instagram which determines the ranking of any post on the Instagram feed. Are you one of them? The higher the engagement any post is getting, the greater exposure it will get. Eventually, the ranking of any post directly depends upon the engagement rate i.e. on Instagram comments. The factors which are responsible for this are –
1. Optimize your Business Profile
Your profile is a chance for you to showcase your talent, expertise, and connections to make it attractive as much as you can. Your profile is the first professional impression of you when recruiters and employers use LinkedIn to search for candidates, but it also demonstrates credibility in your industry and highlights your achievements.
2. Share Innovative Content
People always search for new ideas and content. It is found that any unusual things attract more attention. So share timely, relevant, and informative content for building relations with B2B prospects and encourage your readers to visit your website.
3. Join LinkedIn Groups
The benefit of using this platform is endless but it also provides access to thousands of groups, each one started by an industry expert. Groups are an excellent way to communicate new people with similar interest and expand your business network. You can participate in discussions and can aware people about your brand. You can ask questions and even reply, by providing valuable answers, you can add more credibility, and attract more followers.
4. Start your own Group
Yes, starting your own business group on LinkedIn increases more awareness about your business. A well run LinkedIn group is 1000 times more beneficial in creating more leads to your business rather than sharing more content on your profile.
5. Share More Video Content
Visualization is now becoming a powerful asset in doing great marketing. In research, it is found people love to watch videos than reading a whole new article about a brand. So make compelling videos and try to connect with your most relevant audiences for spreading the right message.
According to LinkedIn, followers who engage with videos on LinkedIn take twice amplification actions likes commenting, sharing, and liking the post as they do to the normal posts. Just be sure your video opens and closes with your brand URL.
6. Get Your Employees on Board
Make certain the top influencer in your company also have optimized profiles and convince them to add little summary section clearly describing your brand.
7. Cross promote
Now coming to the most significant point while doing efforts in improving your follower’s base, you need to share about your business not only on LinkedIn but also on the other social media platforms like Facebook, Twitter, and Instagram.
8. Add LinkedIn Follow Button to your Website
You can also add the LinkedIn follow button to your website. When any user visits your website and likes it, then the chances of following you increase. It will ultimately increase the number of followers for your brand.
9. Target your Existing Connections
The key to getting success on LinkedIn is to engage with your current connections, influence them properly, and make them your fan. There is no point in attempting to grow your page if you are not bothering to engage with your existing connections. So target them first!
10. Adding Images
Posting high-quality images on your business page will attract more attention leading to increase more followers and enhances the visibility of your page.
11. Post Regularly
Set your target and post on your LinkedIn page at least 20 times. According to a report of LinkedIn, posting at such high frequency will allow your posts to reach approximately 65% of your followers.
12. Purchase LinkedIn Followers
One of the fastest ways of increasing followers on LinkedIn is to purchase LinkedIn followers for your page from any trusted firm which can provide real genuine followers. So grow your network as much as you want and create your magic!
By following these super cool tactics, you can even increase your followers to millions. Just be sure that you are doing all this in the right way.